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Hoo Doggie
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Hoo Doggie

Made for the course and the cattle pen.

For those who Love the Good Lord, Good Dogs, Wild Days
Birdies and Backroads

Premium polos, quarter-zips, vests and headwear, finished with a fine-line blue heeler crest.

Shop the Collection Early Access
Man and blue heeler on the ranch path by the red barn in a Hoo Doggie tee and tan script cap Course & cattle pen · Built for both
Est. 2026

Clothes with good manners and a little grit, for folks who'd rather be outside.

From the first tee to the back forty, Hoo Doggie™ is clean, classic apparel with a working dog's spirit.

The Collections

Four ways to wear it

Man in a navy Hoo Doggie heeler polo and forest green script rope cap outdoors

Polos

Heeler Script · Crest Polos
 Man in a cream Hoo Doggie script tee and tan cap with his blue heeler by the red barn

Tees

Script · Heeler Crest Tees
 Sage Hoo Doggie script rope cap worn at the rodeo

Headwear

Rope Caps · Script Caps · Camo
 Man in a maroon Hoo Doggie heeler script polo and camo cap at an evening gathering

Rodeo Nights

Maroon · Evening Polos & Tees
Worn Out There

Out where it counts

Man in white Hoo Doggie heeler script polo and camo cap outdoors at golden hour
White Heeler Script Polo
Man in maroon heeler-only crest tee and sage script rope cap at the arena
Heeler Crest Tee
Man in navy Hoo Doggie polo and camo script cap on a city street
Everyday city
Man by a mountain river at sunset putting a Hoo Doggie cap on his blue heeler
Riverside Heeler
Navy Hoo Doggie polo on the fairway at sunset
Navy Heeler Polo
Forest quilted vest on the ranch at golden hour
Fairway Quilted Vest
Chambray pearl-snap with cream Hoo Doggie script on the pocket at a ranch fence at sunset
Pearl-Snap Chambray
Charcoal quarter-zip on a misty morning course
Ridgeline Quarter-Zip
Man at a mountain lake at sunset in the Hoo Doggie heeler tee and sage script rope cap with his blue heeler
Heeler Tee at the Lake
Fishing a mountain river at sunset in the Hoo Doggie script tee with a blue heeler
Script tee on the river
The First Run

New arrivals

View all pieces →
NewNavy polo with antique gold heeler crest above Hoo Doggie script
Golf

Antique Gold Heeler Script Polo

Navy · Gold heeler + script
Coming soon
NewMaroon polo with cream heeler crest above Hoo Doggie script
Golf

Maroon Heeler Script Polo

Maroon · Cream heeler + script
Coming soon
NewWhite polo with navy heeler crest above Hoo Doggie script
Golf

White Heeler Script Polo

White · Navy heeler + script
Coming soon
NewSage polo with cream heeler crest above Hoo Doggie script
Golf

Sage Heeler Script Polo

Sage · Cream heeler + script
Coming soon
Newlight blue polo with cream heeler + Hoo Doggie script
Golf

Light Blue Heeler Script Polo

Light blue · Cream heeler + script
Coming soon
NewNavy quarter-zip with gold embroidered heeler crest
Golf

Ridgeline Quarter-Zip

Navy · Antique gold
Coming soon
NewNavy quilted vest with cream heeler crest embroidery
Golf

Fairway Quilted Vest

Navy · Cream embroidery
Coming soon
NewFive Hoo Doggie caps in navy, white, tan, sage and gray, each embroidered with the cream Hoo Doggie script above a small blue heeler head
Headwear

Script & Heeler Cap

Navy, White, Tan, Sage, Gray · Cream script over heeler
Coming soon
NewFive Hoo Doggie caps in navy, white, tan, sage and gray, each embroidered with a cream fine-line blue heeler head only
Headwear

Heeler Cap

Navy, White, Tan, Sage, Gray · Cream heeler
Coming soon
NewFour Hoo Doggie caps in navy, white, tan and sage, each embroidered with a cream blue heeler head above the Hoo Doggie script
Headwear

Heeler Over Script Cap

Navy, White, Tan, Sage · Cream heeler over script
Coming soon
NewForest green rope cap with cream Hoo Doggie script
Headwear

Forest Script Rope Cap

Forest · Cream script
Coming soon
NewSage rope cap with cream script-only Hoo Doggie embroidery, no block text
Headwear

Sage Script Rope Cap

Sage · Cream script · rope
Coming soon
NewMaroon tee with cream heeler crest only, no Hoo Doggie wordmark under the dog
Everyday

Heeler Crest Tee

Maroon · Cream heeler only
Coming soon
NewMan fishing a mountain river at sunset in the heather blue Hoo Doggie tee with cream script
Everyday

Heather Blue Script Tee

Heather blue · Cream script
Coming soon
NewSaddle brown felt rope hat with leather Hoo Doggie patch
Headwear

Saddle Felt Rope Hat

Saddle brown · Leather patch
Coming soon
First RunNavy polo with a fine-line silver heeler crest
Golf

Heeler Crest Polo

Navy · Silver embroidery
Coming soon
Charcoal quarter-zip with a gold embroidered heeler crest
Golf

Ridgeline Quarter-Zip

Heather charcoal · Antique gold
Coming soon
First RunForest green quilted vest with a cream heeler crest
Golf

Fairway Quilted Vest

Forest · Cream embroidery
Coming soon
NewNavy performance cap with small black Hoo Doggie script patch, no rope
Headwear

Navy Script Patch Cap

Navy · Small cream script patch
Coming soon
NewNavy cap with large cream Hoo Doggie script embroidery, no rope
Headwear

Navy Embroidered Script Cap

Navy · Large cream script
Coming soon
NewCamo cap with large cream Hoo Doggie script embroidery, no rope
Headwear

Camo Embroidered Script Cap

Woodland camo · Large cream script
Coming soon
NewWhite cap with large navy Hoo Doggie script embroidery, no rope
Headwear

White Embroidered Script Cap

White · Large navy script
Coming soon
NewTan cap with large navy Hoo Doggie script embroidery, no rope
Headwear

Tan Embroidered Script Cap

Tan · Large navy script
Coming soon
NewLight green cap with large cream Hoo Doggie script embroidery, no rope
Headwear

Sage Embroidered Script Cap

Light green · Large cream script
Coming soon
NewWhite cap with small black Hoo Doggie script patch, no rope
Headwear

White Script Patch Cap

White · Small cream script patch
Coming soon
NewTan cap with small black Hoo Doggie script patch, no rope
Headwear

Tan Script Patch Cap

Tan · Small cream script patch
Coming soon
NewLight green cap with small black Hoo Doggie script patch, no rope
Headwear

Sage Script Patch Cap

Light green · Small cream script patch
Coming soon
NewCamo rope cap with large cream Hoo Doggie script
Headwear

Camo Embroidered Script Rope Cap

Woodland camo · Large cream script · Rope
Coming soon
NewWhite rope cap with large navy Hoo Doggie script
Headwear

White Embroidered Script Rope Cap

White · Large navy script · Rope
Coming soon
NewTan rope cap with large navy Hoo Doggie script
Headwear

Tan Embroidered Script Rope Cap

Tan · Large navy script · Rope
Coming soon
NewLight green rope cap with large cream Hoo Doggie script
Headwear

Sage Embroidered Script Rope Cap

Light green · Large cream script · Rope
Coming soon
First RunWoodland camo performance cap with a black Hoo Doggie script patch
Headwear

Camo Script Cap

Woodland camo · Cream script patch
Coming soon
Navy polo with a heeler wearing a cowboy hat
Ranch

Ranch Hand Polo

Navy · Heeler in a cowboy hat
Coming soon
NewChambray pearl-snap with cream Hoo Doggie script on the pocket at a ranch fence at sunset
Ranch

Pearl-Snap Chambray Shirt

Chambray · Cream script pocket
Coming soon
Grey rope hat with a debossed leather Hoo Doggie patch
Headwear

Leather Patch Rope Hat

Heather grey · Saddle leather
Coming soon
Saddle leather golf headcover debossed with the Hoo Doggie logo
Accessories

Leather Driver Headcover

Saddle tan · Debossed script
Coming soon
NewKids cream script tee
Kids

Kids Script Tee (Cream)

Kids · matching dad line
Coming soon
NewKids navy embroidered script cap
Kids

Kids Embroidered Script Cap (Navy)

Kids · matching dad line
Coming soon
NewKids camo embroidered script cap
Kids

Kids Embroidered Script Cap (Camo)

Kids · matching dad line
Coming soon
NewKids forest fairway quilted vest
Kids

Kids Fairway Quilted Vest (Forest)

Kids · matching dad line
Coming soon
NewToddler navy heeler crest polo
Toddler

Toddler Heeler Crest Polo (Navy)

Toddler · matching dad line
Coming soon
NewToddler cream script tee
Toddler

Toddler Script Tee (Cream)

Toddler · matching dad line
Coming soon
NewToddler navy script cap
Toddler

Toddler Script Cap (Navy)

Toddler · matching dad line
Coming soon
NewToddler camo script cap
Toddler

Toddler Script Cap (Camo)

Toddler · matching dad line
Coming soon
NewToddler forest fairway quilted vest
Toddler

Toddler Fairway Quilted Vest (Forest)

Toddler · matching dad line
Coming soon
Hoo Doggie lifestyle — course and ranch apparel
Draft copy
Our Story

Born on the back nine. Raised on the ranch.

For those who Love the Good Lord, Good Dogs, Wild Days

Hoo Doggie started with a blue heeler, the kind of dog who works cattle all morning and still wants to ride shotgun in the golf cart all afternoon. Loyal, tireless and a little bit of a show-off. We figured our clothes ought to be the same.

And sometimes you get excited and say "Hoo Doggie." That's the feeling we stitch into every piece: good-looking, well-made apparel that's as at home on the first tee as it is at the sale barn. Clean lines, quality fabrics, quiet details, and a heeler on the chest to remind you where you came from.

Chad Welter, Founder

Read Our Story
Hoo Doggie
Sometimes you get excited and say "Hoo Doggie" — when the putt drops, the gate swings shut and the whole day went right.
Draft copy

Built for Both Worlds

Pieces that move from the tee box to the tack room without a change of clothes.

Quiet Details

Fine-line embroidery, tonal finishes and the heeler crest. Premium without the shouting.

Made to Be Worn

Fabrics and fits chosen to hold up to long days, hot sun and one very muddy cattle dog.

Journal & Lookbook

From the course & the ranch

Visit the journal →
Charcoal Hoo Doggie quarter-zip with gold embroidered heeler
Lookbook · Fall 2026

The Quarter-Zip That Rides Along

One layer for frosty tee times and early feeding. Here's how we wear it.
Man by a mountain river at sunset putting a Hoo Doggie cap on his blue heeler
Our Story · Coming Soon

Why a Blue Heeler?

The dog behind the crest and the work ethic we're trying to stitch into every piece.
Forest green Hoo Doggie script cap at sunset
Craft · Coming Soon

Leather, Rope & the Long Game

A closer look at the saddle leather, rope caps and debossed details.
Hoo Doggie heeler crest Early Access

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